Cotton candy is a popular treat that can be found at carnivals, amusement parks, and other special events. The target market for cotton candy are mostly children and teenagers. To effectively market cotton candy, businesses should use social media, word of mouth, and promotional campaigns to build awareness among their target audience. Additionally, the business should focus on creating a vibrant, fun atmosphere to attract more customers and increase sales. Finally, businesses should offer discounts and promotions to encourage more people to purchase their cotton candy.